ABOUT THE AUTHOR
Matt Haig was born in Sheffield. He is a journalist, regularly collaborating with a number of newspapers such as: The Guardian, The Sunday Times, The Independent, The Sydney Morning Herald and The Face. Besides writing articles, he also writes novels. His first novel was published in 2005.
ABOUT THE BOOK
The book Secrets of the World's Top 100 Brands shows the success story that comes with the reason that these 100 brands reached the peak of their business and are recognized by millions around the world as a Icon.
Success can come to brands in many different ways. These could be financially excellent results, advertising frequency, brand quality or global breakthroughs.
The success of 100 brands is classified into 17 groups, which are also 17 core reasons that bring brands to the heights in business.
Chapter 1: innovation brands - innovative brands
Chapter 2: pioneer brands - pioneer brands
Chapter 3: Distraction brands
Chapter 4: streamlined brands - focused brands
Chapter 5: Muscle brands - Strong brands
Chapter 6: distinction brands - differentiated brands
Chapter 7: status brands - brands and titles
Chapter 8: people brands - human brands
Chapter 9: responsibility brands - responsible brands
Chapter 10: broad brands - broad brands
Chapter 11: emotion brands
Chapter 12: design brands - design brands
Chapter 13: consistent brands - consistent brands
Chapter 14: advertiser brands - advertising brands
Chapter 15: distribution brands - distribution brands
Chapter 16: speed brands - speed brands
Chapter 17: Evolution brands - evolutionary brands
A brand is not just a name or a simple product, a brand is also an emoticon that when mentioned, people can immediately attribute the brand personality like people. For example, when it comes to technology, it is impossible to ignore the names Apple, Samsung, ... or Adidas has entered people's hearts by creativity, youth and freshness.
Thus, the common point of these 100 brands is that they know how to leave a mark in the hearts of customers, they appear vividly, tangible, not a simple abstract concept. There are brands that exist as an influencer that influence an entire community, with the ability to change the lifestyle, opinion and even culture of a part of the world.
Success Secrets:
- Innovative breakthrough. Soccer spikes, running spikes, and synthetic plastic soles: these are just three breakthrough inventions that helped build the Adidas brand successfully.
- Performance. An amateur athlete herself, "Adi" Dassler never lost focus on the performance that his products bring. He is always looking for new ways to improve athletes' performance through the use of Adidas equipment.
- Competitiveness. Sports outfits like sports are all about loyalty to a group of people or a certain class. Therefore, it is never a single brand market. Adidas at the same time clung to its own game and thrived through efforts to compete with other brands such as Nike or Reebok.
Read Secrets of the World's Top 100 Brands to get inspired by brand excellence. And maybe, you will learn something useful with your own brand after reading this interesting book.
Brand success is business success - Matt Haig
Source: Collector
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