BOUT THE AUTHOR
Steve Cone has worked for Key Corp, CitiBank, and American Express. He is currently the Managing Director of brand and marketing management for Citigroup's Investment and Asset Management Bank.
Over 30 years of experience, Steve Cone has established a prestigious foothold in the field of marketing management. His unique and best know-how in marketing are gathered in "Steal These Ideas" - Stealing Ideas.
ABOUT THE BOOK
The marketing field has long been a lack of new and groundbreaking ideas and perspectives. Lots of businesses are following the same path and not really doing the best. What they need is not the tools, the methods, the resources, ... but the ideas. The author Steve Cone has summarized the ideas, experiences, useful advice on Marketing. These things certainly do not have any schools to teach you because it is accumulated from the work of the author himself. He has over 30 years of marketing experience and is one of the leading experts in the financial services industry.
Coming to this book, you will be immersed in the "crazy" knowledge, lessons and ideas about Marketing, advertising, and marketing. So much so that American Express Vice President Jon Linen said: "I thought I wouldn't need a book on Marketing until I read Cone's compelling, concise, and humorous skill. This book can help every business's marketing from boring, boring, to excel.
Are you ready to "Steal ideas"?
The most attractive thing in the book
There are so many books about Marketing that make readers not know which book to choose. Or, after reading a few books, my knowledge will be confused. However, Steve Cone's book still has a special appeal, not mixed with any.
What makes me most impressed is the extremely rich and profound knowledge and experience of the author. Therefore, I do not need to read clichéd definitions and theories, but I can hear interesting stories and expensive lessons. My favorite part is the part that the author says about the brand. It is not easy to build an effective brand name and it is very difficult to compete with the pre-existing brands that have entered the subconscious of customers. However, it is difficult but not without a way. Readers should focus on this section to see the best knowledge!
Lessons for marketing people
This book has many good lessons, but here I give only 3 lessons that I like the most. If you stand on a different marketing perspective, you will surely learn other lessons as well. So, don't miss it!
1. The core elements of branding are: product differentiation (USP) - brand image representation - building a unique brand identity. Without one of these factors, your brand will hardly stand out in the market.
2. PR and Advertising are extremely powerful for business operations. There are many lessons about how to advertise on media, internet, and outdoor advertising. However, what we must always remember is to optimize costs and do not believe in the magic of advertising.
3. Customer care is also an important marketing tactic. Because customers are the last object that Marketing wants to target and also the goal of the business.
Source: Collector